Photography & Media/Storytelling

Storytelling

Storytelling has never been so popular. Gone are the days when empty sales pitches were enough to attract consumers. By adding emotional value to your product or service, you create a close relationship with your customers. You enter into a dialogue and ensure that they continue to spread your message. This way, your company is out of control and you have a lot of new consumers in no time.

Our teachers help you to understand everything down to the last detail so that you can really get started with your knowledge in practice. The courses are full of tips & tricks, exercises and extra teaching materials, so you have everything you need to become an expert.

flexible training

valuable diploma

personal assistance

up-to-date course material

with digital learning platform

with online teaching materials

no prior knowledge required

quickly learn the basics

lesson from experts

many future possibilities


There are no courses within the subcategory Storytelling


Be sure of your future!

A lot of companies are now looking for marketers and storytellers who don't bore their audience with uninspired promotional talk, but with real stories about the company. This in a way that fascinates, inspires and builds a lasting bond. They should be the first words that people spontaneously think of when they think of the company. Thanks to the training courses from this sub-theme, you will learn all the skills! With a diploma in your pocket, you can get started right away. Start working as an independent storyteller or as a freelancer or work in a wide range of sectors. You can work as a content marketer, as an employee in a marketing department, as a blogger, copywriter or even in social media marketing.

There is always something to do in the marketing sector. It is an industry that never stops. That is why it is important that you keep up and follow all trends closely. A course to train you is therefore never a waste of time. That way you stay up-to-date and you know what's going on. - Employer speaks

Storytelling

Trends

Storytelling has now definitely found its place. To be successful in storytelling you must of course be up to date and know what is going on. It is important to respond to current trends. Nowadays it is very popular to work with your organization and company on people and the environment according to your own objectives. Stories and deeds must show that you as a company and organization clearly contribute to the developments in the field of people and the environment. Stories about caring are also on the rise: people increasingly expect your organization to take care of them, that the organization is a partner and helps them. Stories and storytelling can really highlight these stories.

Storytelling, 100% of the time

We live in a great time making the most of visual stories. Stories that are really conceived as a digital and visual story, instead of an existing article that has been polished up for the digital reader, are an incredible success with the new technologies. For example, there are currently several variants of folding screens, including a vertically folding phone. This makes it possible to introduce new forms of storytelling. So you have long reads: long articles peppered with multimedia (videos, infographics, audio ...). More and more live blogs are also appearing: these are articles that are continuously updated. These are especially suitable for reporting 'live' on something. These are just some of the small trends emerging in the world of storytelling. Discover them yourself during one of our courses within the storytelling sub-theme!

I work as a marketer myself and I use storytelling for different companies. Storytelling is a great technique to inspire people. Companies do relevant work, so of course they also want to communicate it effectively. Storytelling personally helps me put myself in the shoes of others. It's a great way to engage people's empathy and move them into action. Recently I also started my own blog. That is why I chose to follow the 'blogging' course at the Center for Evening Education. I highly recommend it! - Ex-student speaking

Thomas Verlinden
Thomas Verlinden

Opleidingsadviseur

Our storytelling courses are very popular these days. This is therefore a very fun and lucrative sector. In order to prepare our students for work life as well as possible, we ensure that courses are as up-to-date and practice-oriented as possible. This way they will not fall short and can immediately fly in after their training!

Nice to know

  • Did you know that using metaphors in your stories leads to the most success?
  • About 65% of Belgian companies indicate that storytelling yields the most results in the short term.
  • By means of good storytelling you can really get into someone's head, where you have a major influence on the train of thought.
  • Storytelling is most effective if you make your audience think your story is their own idea.